omnichannel marketing can grow your business
The future is omnichannel, getting the right the message to right customer at the right time, using the right channel.
- Andrew Knowles, director at Sprida
Omnichannel as standard
We are champions of omnichannel marketing. We deliver an omnichannel approach to our clients, and we encourage them to implement omnichannel with their customers.
What is omnichannel? It’s about keeping your customer at the centre of what you do. It’s about delivering the right message to the right person at the right time. On the right channel. It’s good for them and it’s good for you.
When your customer can choose who they buy from, that choice will be influenced by how you communicate.
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How does omnichannel effect my business?
Gets you more leads
Gets you in front of the right audience
Omnichannel is the future of marketing
They want alerts about offers that will appeal to them. Perhaps that’s via email during weekdays, and Whatsapps when they’re not in the office.
They want to know the status of their order. They want to know at a time and in a form that suits them. Perhaps that’s a text message on the day of delivery, with easy to use options for raising a query or notifying a status change.
If they need to speak with someone, they want that person to have all the relevant information in front of them, without having to repeat themselves over and over.
All this is omnichannel. It’s communication that puts the person at the heart of their customer experience. It’s how businesses are starting to differentiate themselves from their competitors. And it’s happening now.