How others create engagement on LinkedIn

How to get noticed as a specialist in your field on LinkedInIf you want to make new business contacts, get noticed as a specialist in your field and attract new leads, you should be on LinkedIn. Written by Andrew Knowles@SpridaAndrew ...And you should be engaging in, and initiating, conversations. ​I appreciate this is easier said than done. I...

Don't waste your time on blogging for your business

Prioritise your digital media marketing the right wayStop wasting your time blogging. I'm being serious - your time is too precious to waste on writing blog posts. Those minutes you commit to putting words on the page can only be used once. Once they're gone, that's it. You'll never get them back. Written by Andrew Knowles@SpridaAndrew Ma...

Your Essential Guide to Facebook Marketing - Free eBook

Free Facebook Overview eBookFacebook is a big part of the social media word. And you should be using it for your business.In this free eBook we will dive into the core components of what is Facebook. From your timeline, personal profile, business page and Facebook Ads. Written by Andrew Knowles@SpridaAndrew We hope this post was useful to you....

How can I use Instagram stories for my business?

"I don't get it. What's the point of Instagram Stories?​"I get questions like that a lot when I demonstrate Stories to people. Let me explain why you should be using Stories as part of your digital marketing. Written by Andrew Knowles@SpridaAndrew A brief guide to Instagram Stories ​A Story is a post that's only visible for 24 hours. It's...

7 tips for improving your copywriting

How to impress your readersCopywriting and writing are the same. There are different types of copywriting, or writing, but they're all about putting words on the page. Words that will be read by others. Written by Andrew Knowles@SpridaAndrew The distinction, if you need one, between copywriting and writing is that copywriters create marketing ...

5 communication errors that kill business

Communication is key to business successThe most profitable businesses are fantastic communicators. This works all the way down from the likes of Apple to the local plumber who's always got a six month waiting list. But no business is a perfect communicator and many make serious mistakes which are losing them hundreds or thousands of pounds a ...

How to write a great tweet

"I don't get it. What's the point of Instagram Stories?​"Writing a tweet is easy. Almost anyone can bash out a few words on a keyboard and fire their missile off to the world by hitting 'Tweet'. But there's a world of difference between an ordinary or regular 'tweet' and a 'great tweet'. Written by Andrew Knowles@SpridaAndrew If your time...

How to keep people looking at your website for longer

Your website won't bring the results you want if it doesn't answer the question.What question? The one in the visitor's mind when your site springs into view on their browser. They won't have found their way to your website by accident. They'll have come with a purpose and behind that purpose is a question. Written by Andrew Knowles@SpridaAndr...

Do I need the last word in every Facebook conversation?

Be responsive with your customersThis is a question I've heard several times recently, which is why I'm addressing it. Actually, the question is usually phrased as: "How do I have the last word in a private message conversation on Facebook?" And it's not from people who want to have the final say in an argument. Written by Andrew Knowles@Sprid...